Concert Promotion is an art of its own, with constantly evolving outlets ranging from social media to affinity groups. POC Media combines seasoned talent with the latest technology to identify the audience and reach them with a compelling pitch.
Leveraging the latest in creative geo-fencing & mobile push apps, POC Media reaches millennials where they live, work, and play. We employ radio & eblast advertising, targeted PR, and the engagement of affinity groups to ensure the proper reach & messaging. For college campuses, this involves the engagement of fraternities, sororities, and student activity groups. For sports organizations, affinity involves fan collectives, brand targets, and co-purchase ticketing offers. For Faith & Family Days, our affinity marketing initiates engagement with church groups and their affiliates.
Concerts that POC Media has promoted, have packed NFL Stadiums & NASCAR Tracks when the goal was to maximize the crowd.
We’ve also created private, student-only events at universities for schools like Philadelphia’s University of the Sciences and Warrensburg’s University of Central Missouri, featuring artists that have included Rae Sremmurd, We The Kings, 3OH!3, & Easton Corbin.
And POC has crafted private shopper-only events for brands like Coca-Cola & Heinz, featuring artists that have included Taylor Swift, The Band Perry, Sugarland, and Jennifer Paige. Promotion, Booking, Production . . . POC Media maximizes the Concert Experience!